When your competition gets tough, you get tougher
Football (Soccer) Clubs are performing amazingly so what? Right, it means nothing in a Business Environment. Well, Let's take this club competition as an analogy and say there are 5 great pastry chains in the city of Mumbai, to beat the competition within this city each comes up with a different marketing, product positioning plan. Each creates a strategy to not lose customers and thus creates robust customer-centric business approaches. Now each of these chains goes national taking what they have learned from their competition, the chances of these chains flourishing because of having learned things the hard way would be higher. They would know how to tackle competition, how to build a loyal customer base, thus enabling them to establish successful franchises.